Content · July 14, 2026
Why Startups Need Video Content in 2026
Text alone doesn't cut through anymore. Here's why video is the highest-leverage content a startup can make — and where to start.
What we're learning, testing, and thinking about. No fluff, just stuff that works.
Content · July 14, 2026
Text alone doesn't cut through anymore. Here's why video is the highest-leverage content a startup can make — and where to start.
Strategy · July 2, 2026
A straight answer to a question founders always ask — with real ranges by stage, and how to avoid wasting the budget you have.
Video · June 20, 2026
Reels, Shorts, and TikToks eat time if you have no system. Here's a simple framework to make short-form video pay off.
Branding · June 9, 2026
People trust people, not logos. Founder-led content is the cheapest, most effective channel most startups ignore.
Strategy · May 28, 2026
One-off posts don't compound. A content pipeline turns ideas into a steady stream of published work. Here's the system.
Content · May 16, 2026
Raw, authentic UGC or polished studio production? The answer depends on the platform and the goal. Here's how to choose.
Content · May 5, 2026
B2B doesn't have to mean boring. These content formats consistently drive pipeline for SaaS startups.
Strategy · April 23, 2026
Stop making content from scratch. One good long-form video can become a week of posts across every platform.
Branding · April 11, 2026
LinkedIn is the most underrated growth channel for founders. Here's how to use it without sounding like everyone else.
Growth · March 30, 2026
Content feels fuzzy until you measure it right. Here are the metrics that actually tell you if it's working.
Video · March 18, 2026
A hero video should lift conversions, not just look nice. Here's why yours might be doing the opposite.
Content · March 6, 2026
TikTok isn't just dances and trends. For the right B2B startup, it's an untapped channel with almost no competition.
Growth · February 23, 2026
The best YC companies treat content as a growth channel from day one. Here's what they do differently.
Strategy · February 11, 2026
Should you build an audience or buy attention? For most early startups, the answer is clearer than you'd think.
Video · January 30, 2026
A great script is the difference between a video people skip and one that drives action. Here's the structure that works.
Hiring · January 19, 2026
The wrong agency wastes months and budget. Here's how to find one that actually moves the needle for a startup.
Hiring · January 8, 2026
Hire internally or bring in an agency? Both work — for different situations. Here's how to decide.
Hiring · December 19, 2025
A great editor makes ordinary footage sing. Here's how to spot one — and the mistakes that cost startups months.
Hiring · December 5, 2025
Your first marketing hire sets the trajectory. Hire the wrong profile and you'll lose months. Here's who to look for.
Hiring · November 21, 2025
Before you hire a creator or freelancer, these questions save you from the most expensive hiring mistakes.